BEHIND THE DESIGN

Doodle Development had the absolute pleasure of designing signage that was to be placed into the Nike Town London. The signage would be put in place to apologise for the on-going work taking place within the store, whilst motivating the customer and keeping it lighthearted.

Doodle Development’s challenge was to produce five design ideas, taking the copy into consideration, and ensuring it isn’t overbearing in an already busy store. Alongside these, a series of stickers were produced as a reactive piece, should anything crop up in the mean time whilst the larger designs were being printed.

Together with Nike, Doodle narrowed it down to the final designs that best met the brief.