NIKE/NEXT
ENGLAND WORLD CUP
SS23
IN PARTNERSHIP WITH NEXT AND NIKE, DOODLE DEVELOPMENT ASSISTED IN CELEBRATING THE WORLD CUP THROUGH A FULL FAMILY LENS & STORY-TELL ENGLAND’S PROGRESS IN AN AUTHENTIC WAY TO THE ‘NEXT’ FAMILY.
MARKETING PHASES
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Ambassador 'Good Luck' Message
‘NEXT’ utilised their ambassadors to build branded messaging for nike with England product. Ambassadors to send out a good luck message to the England team at the start of the tournament, on ‘Next’s’ tiktok and Instagram.
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Home Setting Shoot
Full family shoot in a authentic ‘next’ environment. The shoot Showcases how a typical ‘next’ family watches and celebrates England football.
Campaign assets were relatable and helped to better our brand positioning by attracting the target consumer.
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Keeping Kids Active
To keep kids active, Nike Global Trainer Courtney Fearon led multiple half-time activities, through instagram, for the family to participate in whilst England were playing.
Interactive instagram stories featuring “this or that” were used pre-game, which resulted in higher levels of engagement.
CAMPAIGN IMAGERY
Full family shoot in a authentic ‘NEXT’ environment. The shoot showcases how a typical ‘NEXT’ family watches and celebrates England football. Campaign assets were relatable and helped to better our brand positioning by attracting the target consumer.
MARKETING ELEMENTS
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ON-SITE MARKETING
The Nike England product was featured in numerous ways across the website. To increase click-through to product pages and generate demand, a “Nike England” banner was made permanent throughout the World Cup.
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PUSH NOTIFICATIONS
To increase awareness and reach of the campaign, consumers were sent both email and push notifications throughout the duration of the games.
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SOCIAL CONTENT
To keep kids active, Nike Global Trainer Courtney Fearon led multiple half-time activities, through instagram, for the family to participate in whilst England were playing
