NIKE / NEXT

GIRLS IN SPORT

THE HOXTON, SHEPHERDS BUSH

DETAILS

DATE:

Saturday 28th September 2024

LOCATION:

The Hoxton, Shepherd’s Bush

A uniquely designed space in London, the Apartment at the Hoxton Shepherds Bush is a 4 space venue with a stylish homely design.

YOGA

With Chloe Kourga

Nike Well Trainer, Chloe, led the girls and their caregivers through a calming 30-minute yoga session, designed to be both empowering and accessible. The session aimed to highlight the diverse benefits of yoga beyond just physical stretching.

Chloe demonstrated how yoga can help calm the mind, improve focus, and even relieve discomfort such as menstrual cramps. By fostering a gentle approach to movement, the session encouraged participants to listen to their bodies and practice self-compassion.


After the guests had released some energy in their class, we harnessed their movement motivation with an informal chat with ex-footballer Alex Bailess, and current Professional Footballer, Crystal Palace’s Josie Green.

They hosted a Q&A to discuss their own experiences in sports as women. They then encouraged the girls to ask and answer questions, and by opening up the conversation it allowed the girls to feel more comfortable when talking about important topics.

Q&A

WITH ALEX BAILESS & JOSIE GREEN


BRA FITTINGS

With Emma from Nike Town London

Emma, a staff member from Nike Town London and a bra educator, introduced herself and informed the girls that she would be offering a bra fitting service. The setup created a comfortable atmosphere, with all the girls visiting Emma for either a bra fitting or a conversation about bras. She successfully provided them with the information and tools they needed to to be able to comfortably do this at home.


CREATIVE AND MENSTRUAL

WITH HEY GIRLS UK

All of the guests ended the day by taking part in a creative session, customising a pair of socks and a sanitary pouch through tie-dye. This was then an opportunity for the Hey Girls community to introduce themselves and start the conversation around menstrual cycles and the sanitary products available.

From this, all attendees received a leaflet that explains in detail each stage of a period and ways they can elavate the pain through exercise.


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NIKE WELL FESTIVAL PHOTOBOOTH